Find an agent or office

View all offices

Request an appraisal


Why selling in winter may be your best move yet

Sometimes a little chill outside can heat up your sale results

As the weather begins to turn cold around Melbourne and we start reaching for umbrellas and winter coats, this may be the perfect time to consider selling your property.

While most people will opt for warmer seasons of Spring and Summer to list their property, there are some distinct advantages that winter can offer your sale results.

Less competition and more buyers

Buyers are looking for the perfect purchase all year round; so take advantage of fewer listings on the market during winter. It may offer you the chance to showcase your property and gain more traction than when there are more properties on the market. Buyers are also less inclined to be travelling or attending social events in winter, making them more available to dedicate time to the property search.

Home staging

One of the most important objectives of an open for inspection is to offer potential buyers the opportunity to picture their life in your home. During winter, it can be easier to create that sense of comfort in your home staging and establish an emotional connection to the space.

There’s nothing quite like walking into a toasty warm home from the cold outside. That feeling combines with fluffy blankets poised for cuddling on the couch and the heating engulfing your chill - your interested buyers will instantly picture themselves curled up on the couch.


As rooms can be darker during winter, you should take full advantage of both natural and warm indoor lighting during your inspections. Choose light globes with a ‘warm’ glow rather than white light, this is softer on the room. Using positioned mirrors, reflect any natural light from windows to help spread light to darker corners.

Property photography

There’s a reason film directors wet city streets when filming, the reflections from wet ground makes lighting far more magical. During winter, you can use this to your advantage in your property photography. Stage your exterior with ample lighting, wet paths and blooming winter flowers around the entrance.

If you’re considering listing your home during the coming months, chat to your local agents for the best advice for your home. We have an agent near you.