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Advice , Market Wrap

Our 3 Top Tips for a Tailored Leasing Solution!

The importance of a tailored leasing solution for your investment property cannot be overlooked.  A “one size fits all” marketing campaign may not be achieving the leasing outcome needed nor adapt to today’s market to get you the best result.

I have previously written about the result we achieved for 20 Bidey Street, Prahran and about the benefits of making an “off-market campaign” work for you.

Recently, this same property was again available to lease with our team, and this time, an internet marketing campaign was undertaken.  A different strategy, in a different market that produced a different result.  A better result for our Landlord.

Updated professional photography was undertaken, capturing the benefits of the property and showcasing its desirability to prospective Tenants.  At our first  and only Open for Inspection, we had 31 active Tenants inspect, resulting in 16 applications, with higher rental offers being made.  Our Landlord had a choice of excellent Tenants to choose from and achieved a rental above the advertised price.

Here are our 3 top tips for a more tailored leasing solution:  

  • The right marketing - high quality photos with furniture staging, inviting copy, floor plans (both 2D & 3D), and advertised inspection times or the ability for prospective tenants to view at times that suit them;
  • The right presentation - Tenants expectations are on the rise, so having your property presented at its best is essential.  More than this, it is also about showing prospective tenants through at the right time during the day allowing aspects such as natural light to give prospective Tenants a lasting favourable impression;
  • The right price - pricing your property to achieve the best possible market result is a strategy in itself.  It needs to be reflective of market conditions - balancing to achieve a maximum price result whilst still attracting quality Tenants who will maintain your property.

Let our expert team provide you with a tailored marketing campaign this side of the festive break, so we can help you achieve a great leasing result either prior or into the new year.  Now is the time to start this process and prepare for your next great Tenant!

Sohail Foryabee 
Business Development Manager
0429 207 831